The landscape of the digital economy in Albania has undergone a profound transformation over the past five years, shifting from a peripheral activity into a fully professional industry. Digital content creators, widely known as influencers, now play a critical role in the modern marketing value chain, directly influencing consumer decision-making and the strategies of national and international brands.
This development has created an unavoidable need for clear fiscal regulation, which not only ensures the collection of revenues for the state budget, but above all provides these professionals with a protected legal status and long-term financial security. The Albanian Tax Administration (DPT) has intensified efforts to educate and formalize this sector, noting that undeclared revenues from influencer marketing may reach tens of millions of euros.
For any uncertainty or for assistance with the registration and declaration process, the AlProfit Consult team is at your disposal to offer the safest and most efficient solution.
This material aims to thoroughly break down obligations, risks, and practical solutions, based on the current legislation and the most recent changes affecting the 2025 and 2026 tax years.
Tax legislation
For more than two decades, Albania operated under an income tax law dating from 1998 (Law No. 8438). The need to adapt to the new dynamics of the digital economy and the requirements to align with European Union directives led to the adoption of the new Law No. 29/2023 “On Income Tax.” This law, which entered into force on January 1, 2024, constitutes the legal basis for the fiscal treatment of any influencer carrying out activity within the territory of the Republic of Albania. The main purpose of this new framework is to unify the rules for individuals and entities (companies) by establishing clear criteria for the source of income and tax residence.
Determining Tax Residence and Source of Income
One of the first pillars an influencer must understand is the concept of tax residence. According to Article 8 of Law 29/2023, an individual is considered a tax resident in Albania if they have a permanent residence or if they stay in the country for more than 183 days within a 12-month period. For influencers, this has global implications: as residents, they are taxed in Albania on their worldwide income. This includes payments from Albanian brands, as well as earnings from international platforms such as YouTube (Google AdSense), TikTok, or Meta.
On the other hand, Article 4 of the law specifies that income from business activity and services provided in Albania is considered Albanian-sourced, regardless of whether the payment comes from a foreign entity. This eliminates the possibility of claiming that “online work” is not subject to domestic taxation because the platform’s servers are located abroad.
| Criterion | Description under Law 29/2023 | Implication for Influencers |
| Tax residence | >183 days of stay or center of vital interests | Tax on worldwide income (inside and outside Albania) |
| Source of income | Services provided physically/digitally from Albania | Every post/video created in Albania is taxable |
| Tax period | January 1 – December 31 | Declaration cycle and calculation of brackets |
Small Business Status and the 0% Profit Tax Bracket
One of the most positive elements of current fiscal policy in Albania—often misunderstood by content creators—is the favorable regime for low-turnover businesses. To encourage entrepreneurship and create “breathing room” for the self-employed, the state has set a high exemption threshold.
The 14 Million Lek Threshold: A “Golden” Transition Period
Until 2029, sole traders (individuals) and self-employed persons who generate annual turnover (revenue) up to 14 million ALL (approximately 140,000 euros) benefit from a 0% tax rate on net profit. This means that after deducting recognized expenses from total revenues, the tax payable on the portion of profit within this threshold is zero.
This exemption is not merely financial relief, but a strategic tool for formalizing influencers. It allows them to register, operate with a NIPT, issue regular invoices to large brands, and build a credit history without the heavy burden of profit tax in the first years of activity. However, it is essential to emphasize that this 0% regime applies to profit tax, but does not exempt obligations for social and health insurance contributions, which remain mandatory every month.
Read also How to avoid fiscal uncertainty: Practical guide for the latest changes in income_
Impact of the 2024 Constitutional Court Decision
Një pikë kthese në debatin mbi taksimin e influencerave ishte vendimi i Gjykatës Kushtetuese nr. 52, datë 27.6.2024. Fillimisht, ligji i ri 29/2023 parashikonte që “profesionet e lira” (shërbimet profesionale) të tatoheshin me 15% që nga leku i parë i fitimit, duke i përjashtuar ata nga fasha 0% e biznesit të vogël. Ky dallim krijoi pasiguri te shumë krijues digjitalë që ofrojnë shërbime marketingu.
The Constitutional Court annulled this 15% tax for liberal professions, considering it discriminatory compared to other forms of small business. As a result of this decision, influencers operating as self-employed individuals (marketing/advertising) have been re-integrated into the 0% tax scheme up to the 14 million lek threshold until the end of 2029. This news is extremely positive for the industry, as it removes the financial barrier to immediate formalization.
Value Added Tax (VAT) and Registration Thresholds
In addition to income tax, influencers must navigate VAT rules, which are regulated by Law No. 92/2014 “On VAT.” Unlike profit tax, VAT thresholds are lower and require closer attention to transaction volume.
Registration Threshold and Exemptions
Currently, the minimum annual turnover threshold for mandatory VAT registration in Albania is 10,000,000 ALL. Any taxable person who exceeds this value within a calendar year must change their tax responsibility and begin charging 20% VAT on supplies of goods and services within the country.
| Annual Turnover (ALL) | VAT Responsibility | Required Action |
| < 5,000,000 | Not subject | No VAT invoicing |
| 5,000,000 – 10,000,000 | Voluntary registration | Optional (with 2-year stay condition) |
| > 10,000,000 | Mandatory registration | Invoicing with +20% VAT domestically |
For influencers, this threshold is critical. However, there is an important nuance for advertising and marketing services. According to historical interpretations of Article 117 of Law 92/2014, certain professional services had a zero registration threshold. Although recent changes aim to unify at the 10 million threshold, influencers who collaborate with foreign brands benefit from the “Export of Services” scheme.
Export of Services and the 0% Rate
An influencer who provides services to a non-resident client (e.g., a company in Italy or the USA) performs an export of services. Under VAT law, the place of supply for B2B services (business-to-business) is the country where the recipient of the service has its headquarters. Since the recipient is outside Albania, this transaction is treated with a 0% VAT rate.
This means that even if the influencer is VAT-registered because their global turnover exceeds 10 million ALL, they do not add 20% VAT to the invoice for the foreign client, but they do enjoy the right to deduct VAT on purchases made in Albania (camera equipment, laptop, office rent, etc.). This is a major competitive advantage for Albanian influencers in the global market.
For any uncertainty or for assistance with the registration and declaration process, the AlProfit Consult team is at your disposal to offer the safest and most efficient solution.
Royalties and Intellectual Property Treatment
In the content creation industry, the line between “service” and “licensing” is often thin. Instruction No. 26 of the income tax law provides a detailed clarification for “royalties.” Royalties include payments for the use or the right to use a copyright of literary, artistic, or scientific works, including images or sounds transmitted online.
When is a payment classified as a royalty?
If an influencer sells to a brand the right to use their video on the brand’s TV channels or billboards for 6 months, this payment is considered a royalty. The distinction is:
Business service: Creating and posting content on the influencer’s channel. (Taxed 0% up to 14 million ALL as small business.)
Royalty: Granting the right for someone else to use/distribute your intellectual creation. (Taxed at 15% withholding tax under Article 59 of Law 29/2023.)
This distinction is essential in drafting contracts. Influencers can consult experts such as AlProfitConsult to structure agreements in a way that maximizes benefits from the small business 0% brackets, while staying within the legal framework.
Payments in Nature
Një nga rreziqet më të mëdha për influencerat në Shqipëri mbetet trajtimi i transaksioneve “barter”. Barteri është këmbimi i mallrave ose shërbimeve pa përfshirë fluksin e parave cash. Shumë influencerë marrin veshje, pajisje, akomodime në hotele apo udhëtime falas në këmbim të një postimi ose videoje, duke besuar se kjo është një dhuratë “pa taksa”.
Risk of hiding income
Sipas legjislacionit tatimor, çdo avantazh ekonomik i marrë në këmbim të një shërbimi konsiderohet e ardhur e tatueshme.Vlera e kësaj të ardhure është vlera e tregut e produktit ose shërbimit të marrë.
Për shembull: Një influencer bën një video reklamuese për një agjenci udhëtimesh dhe merr si pagesë një udhëtim në Turqi që kushton 1,500 euro në treg.
Influenceri duhet ta regjistrojë këtë 1,500 euro si të ardhur nga biznesi. Ai duhet të lëshojë një faturë për agjencinë me vlerën 1,500 euro. Agjencia duhet të lëshojë një faturë për influencerin për vlerën e udhëtimit. Të dyja palët bëjnë kompensimin e faturave.
Failure to document barter constitutes tax evasion. The Tax Administration is already using digital tools to monitor social networks and compare influencers’ luxurious lifestyles with their declared income. Failure to declare barter may lead to an alternative tax reassessment by audit offices, where tax is calculated based on the external value of the lifestyle.
Annual Individual Income Declaration (DVAP/DIVA) 2025–2026
The year 2026 marks a critical moment for anyone generating income in Albania. With the entry into force of the new declaration system, attention is focused on the Annual Personal Income Declaration (DVAP, widely known as DIVA).
Who is obliged to declare?
The obligation to submit the DIVA for tax year 2025, by the deadline of March 31, 2026, includes: (1) Individuals with income over 1.2 million ALL gross per year from all sources. (2) Individuals with dual employment for at least one month during the year (e.g., someone employed with a salary and also doing marketing as an influencer). (3) Individuals who have earned more than 50,000 ALL of income not taxed at source, including direct payments from YouTube, foreign platforms, or rent from other individuals.
Influencers who receive payments from Google (YouTube) or TikTok into their bank accounts must include these amounts in DIVA. The DPT has provided the electronic service “Tax Test” to verify in real time whether an individual has a declaration obligation.
Refund opportunities and new deductions
new feature of Law 29/2023 that benefits influencer parents with income up to 1.2 million ALL is the deductions scheme for children and education: (1) Child deduction: 48,000 ALL deduction from the taxable base for each dependent child under 18. (2) Education deduction: Up to 100,000 ALL deduction for children’s education expenses.
This means that if an influencer has paid tax on salary or business during the year, and at year-end it turns out that after these deductions they should have paid less, they have the right to request a refund from the state within 3 months after filing DIVA.
| Expense | Deductible amount in DIVA | Supporting document |
| Each child (<18) | 48,000 ALL | Family certificate |
| Education expenses | Maximum 100,000 ALL | School/course invoice |
| Private pension contributions | As per specific law | Confirmation from the pension fund |
For any uncertainty or for assistance with the registration and declaration process, the AlProfit Consult team is at your disposal to offer the safest and most efficient solution.
Registration and Fiscalization Process: Practical Guide
Formalization is not a complex process if the right steps are followed. Registration with the National Business Center (QKB) is the first door, but long-term compliance requires adapting to the fiscalization system.
Registration with QKB and obligations regarding business premises
The influencer can register as a “Sole Proprietor/Individual” or as a Limited Liability Company (Sh.p.k.). During registration, the “main place of business” must be determined. According to point 5.1.2 of Instruction 24/2008, the main place is where effective management occurs, where decisions are made, and where archives are kept. Even if the influencer works from their home, it can be declared as the business headquarters. It is important that this address is accurate, as any assessment notice or inspection will be directed there.
Fiscalization and issuing invoices
According to the law on invoices and the turnover monitoring system, every sale (including influencer services) must be fiscalized.
The influencer must apply to AKSHI for a digital certificate. The DPT Central Invoice Issuance Platform (Self-Care Portal) can be used, which is free for businesses that do not have a physical cash register. When an influencer signs a contract with a brand, they issue an electronic invoice. If the client is foreign, the invoice is issued as an export of services (without VAT).
Read also The 10 Steps Businesses Should Follow After Initial Registration.
Regular invoicing gives the influencer legal protection in case of non-payment by the client. A fiscalized invoice is an enforceable title that facilitates legal procedures for debt collection.
Risk Analysis and Penalties for Non-Compliance
Informality in the influencer industry carries costs that far exceed any possible savings from taxes. Law No. 9920 “On Tax Procedures” provides strict sanctions for administrative violations.
Penalties for non-registration and non-declaration
If the DPT identifies an influencer operating without registration with QKB/Tax Authorities, the following penalties apply: (1) Fine for non-registration: 50,000 ALL for individuals/sole proprietors. (2) Confiscation of goods: If undeclared goods are found at the place of activity (e.g., barter gifts without invoices), they may be confiscated. (3) Undeclared employment: Many influencers hire video editors, photographers, or assistants. The fine for each undeclared employee is 50,000 ALL for small businesses and 200,000 ALL for VAT/Profit Tax entities.
Failure to issue a receipt or invoice
Every service provided must be documented. Failure to issue an invoice or tax receipt is punished with 50,000 ALL for small business. If the violation is repeated three times within the calendar year, the activity may be blocked for 30 days, and the case may be considered tax evasion, leading to criminal prosecution under Article 116 of Law 9920.
| Violation | Penalty (Small Business) | Repeat-risk |
| Non-registration with QKB | 50,000 ALL + Confiscation | Criminal report |
| Undeclared employee | 50,000 ALL per person | Increase to 200,000 ALL |
| Failure to issue invoice | 50,000 ALL | Activity blocked (30 days) |
| Incorrect declaration | 0.06% fine/day on liability | Deep audit |
Amnesty and Regularization Opportunities in 2026
For influencers who have operated informally during 2020–2024, 2026 offers a unique window of opportunity through schemes for forgiveness and regularization of overdue liabilities.
Liabilities 2015–2019
A 50% write-off of principal and 100% write-off of fines/interest is offered if the other half of the principal is paid by June 30, 2026. There is also the option of installment payment (75% of the principal) until the end of 2026, where the remaining 25% is forgiven.
Liabilities 2020–2024
All fines and late-payment interest are deleted if 100% of the principal is paid within 2026. This is a key moment for influencers to clean up their fiscal history before strict wealth audits begin.
Unsubmitted declarations
Any declaration (financial statements or DIVA) for years up to 2024 can be submitted by June 30, 2026 with no late-submission penalty.
Read also Fiscal Amnesty 2026: Which Tax Obligations Are Waived and How You Can Benefit?
For any uncertainty or for assistance with the registration and declaration process, the AlProfit Consult team is at your disposal to offer the safest and most efficient solution.
Advantages of registration
Beyond avoiding fines, formalization brings tangible benefits that transform content creation into a sustainable business.
Access to financing and banking instruments
An informal influencer cannot prove their income to financial institutions. By registering and submitting DIVA (DVAP) declarations, the influencer builds a regular credit profile. This enables: (1) Loans to purchase expensive technology equipment. (3) Mortgage access based on real declared profit. (4) Use of electronic payment instruments (POS/e-commerce) to sell products or online courses.
Contracts with corporations and major brands
Serious brands—especially banks, telecom companies, and international corporations—have strict compliance policies. They cannot make “cash” payments or pay into personal accounts without a proper tax invoice. Formalization makes the influencer “visible” and credible for high-value contracts, which often offer long-term financial stability.
Legal security and brand protection
Registering as an individual or LLC gives the influencer the opportunity to protect their personal brand and copyrights institutionally. Article 29 of the VAT law provides for the protection of patents and trademarks, a process that is much simpler for registered entities. Also, having a regular contract protected by the Civil Code gives the influencer legal strength to claim their rights if brands breach cooperation terms.
Practical Recommendations for Proper Fiscal Management
To ensure a successful transition to compliance, influencers should adopt a clear protocol for managing their business:
Opening the business bank account
Never mix personal finances with business finances. All payments from clients and platforms like YouTube should go through the business account.
Document every transaction
Even email agreements can serve as evidence if they include the value, the service, and deadlines. Keep every contract and invoice for 5 years.
Use “Tax Test” and professional assistance
Regularly check your status on the tax portal and do not wait until March 31 to prepare the annual declaration.
Correctly calculate barter transactions
For every product you receive for free, request a market value and invoice your service to reflect real turnover.
Monitor the VAT threshold
If you see turnover approaching 10 million ALL, plan VAT registration to avoid automatic fines.
Frequently Asked Questions (FAQ) on Influencer Taxation
Po. Nëse realizoni të ardhura të rregullta nga rrjetet sociale (Instagram, TikTok, YouTube) ose bashkëpunimet me brande, ju konsideroheni se ushtroni një veprimtari ekonomike. Regjistrimi në QKB si “Person Fizik” ju jep status legal dhe ju mbron nga penalitetet për ushtrim aktiviteti të padeklaruar .
Lajmi i mirë është se deri në vitin 2029, personat fizikë që realizojnë një qarkullim vjetor deri në 14 milionë lekë përfitojnë nga shkalla tatimore prej 0% mbi fitimin neto. Pra, edhe pse duhet të deklaroni shpenzimet dhe të ardhurat, tatimi që paguani mbi fitimin mbetet zero brenda këtij pragu.
Po. Legjislacioni tatimor e konsideron çdo përfitim ekonomik (mall apo shërbim) si të ardhur të tatueshme. Ju duhet të vlerësoni çmimin e tregut të asaj që keni marrë dhe ta dokumentoni si të ardhur përmes një fature. Mosdeklarimi i barteve konsiderohet evazion tatimor.
Si rezident tatimor në Shqipëri, ju jeni subjekt i tatimit mbi të ardhurat mbarëbotërore. Kjo do të thotë se pagesat nga platformat e huaja duhet të deklarohen në Shqipëri. Megjithatë, ju keni të drejtë të kreditoni (zbritni) çdo tatim që mund të jetë mbajtur në burim jashtë vendit, nëse keni dokumentacionin përkatës.
DIVA (ose DVAP) është Deklarata Individuale Vjetore e të Ardhurave. Ju keni detyrim ta dorëzoni atë brenda 31 marsit 2026 nëse:
– Realizoni mbi 1.2 milionë lekë të ardhura bruto në vit.
– Jeni i dypunësuar (punoni me pagë diku dhe keni edhe biznesin tuaj online).
– Keni realizuar mbi 50,000 lekë të ardhura që nuk janë tatuar në burim (si AdSense) .
Ju jeni të detyruar të regjistroheni në skemën e TVSH-së vetëm nëse qarkullimi juaj vjetor kalon 10 milionë lekë. Nëse ofroni shërbime për klientë jashtë Shqipërisë (eksport shërbimi), ju lëshoni faturë me 0% TVSH, por gëzoni të drejtën të zbrisni TVSH-në për blerjet tuaja brenda vendit.
Po. Ligji i ri i Amnistisë Fiskale 86/2025 ju lejon të rregulloni situatën tuaj për vitet 2020–2024. Nëse paguani 100% të principalit (tatimit bazë) brenda vitit 2026, shteti ju fal të gjitha gjobat dhe kamatëvonesat e lidhura me atë periudhë .
Përveç shmangies së gjobave të rënda (deri në 50,000 lekë për mosregjistrim), formalizimi ju shndërron në një biznes të mirëfilltë. Kjo ju mundëson:
– Kontrata me brande të mëdha e ndërkombëtare që kërkojnë faturë të rregullt.
– Qasje në kredi bankare për investime ose blerje banese.
– Mbrojtje juridike të markës suaj personale dhe të drejtave të autorit.
For any uncertainty or for assistance with the registration and declaration process, the AlProfit Consult team is at your disposal to offer the safest and most efficient solution.
Toward a Professional and Transparent Industry
Formalizing influencers in Albania should not be seen as a threat, but as a professional certification. The current legal framework, with a 0% profit tax bracket up to 14 million ALL annual turnover, offers an unparalleled opportunity for growth without fiscal burden until 2029. The legal security that compliance provides protects creators from the heavy penalties of Law 9920 and opens doors to global partnerships and bank financing.
In this era of transparency, correctness with the law is the best investment in your personal brand. AlProfit Consult remains your trusted partner to navigate this journey, ensuring you focus on creativity while we take care of your fiscal peace of mind. Formalization today is your freedom tomorrow.